Gardening Power Tools

Overview of the UK Garden Powertools Market

The gardening power tools market in the UK was worth £302 million in 2005. Garden tools

It can be segmented into three broad segments: Tidy and Clean (blowers and vacs, shredders and mulchers etc.), Cutting and Edging (trimmers, strimmers, shears, loppers and saws etc.) and Lawn Care (electric lawn rakes, scarifiers, cultivators, aerators).

The gardening power tools market was worth £302 million in 2005 and can be split into three broad segments:

  • Tidy and Clean (blowers and vacs, shredders and mulchers etc.)
  • Cutting and Edging (trimmers, strimmers, shears, loppers and saws etc.)
  • Lawn Care (electric lawn rakes, scarifiers, cultivators, aerators)
  • All the segments are populated by a large number of suppliers but the dominant brands are those with distribution through the DIY multiples, the channel which accounts for the largest share of sales of these kinds of goods to the consumer. Thus, multinational corporations like Black & Decker, Bosch and Electrolux have the largest market shares, although this has been eroding slightly over the course of the last five years.

    Almost all manufacturers of gardening power tools also operate in the home DIY sector since most products are based on the same essential characteristics just adapted to slightly different environments. However, there has been a trend in recent years of companies with strong brand recognition in other sectors of the UK gardening market (especially hand tools) extending their product ranges into the power tools sector using OEM manufacturers and re-badging. Some of the larger multiple retailers have also begun to sell own-brand products.

    Table. UK Gardening Power Tools Market - 2005

    Segment

    % Share by Value (RSP)

    Tidy & Clean

    9

    Cutting & Edging

    86

    Lawn Care

    5

     

    Major Power Tools Brands

    with national distribution

    Almost all manufacturers of gardening power tools also operate in the home DIY sector since most products are based on the same essential characteristicsGardening power tools manufacturer logos just adapted to slightly different environments.

    Many of the gardening sector specialists often re-badge with OEM companies.

    All the suppliers listed in this section offer a comprehensive range of garden machinery including: Trimmers, Strimmers, Shears, Loppers, Electric Lawn Rakes, Shredders, Mulchers, Blowers and Vacs, Saws, Brushcutters, Cultivators, Scarifiers and Aerators.

  • AL-KO Garden & Hobby - German based company. Rochford Garden Machinery is the sole UK distributor for the AL-KO.
  • Bosch Lawn and Garden Products - German based multinational. Products are found in all the major nationwide DIY multiples plus most garden centres and other retail channels.
  • Black & Decker - USA based multinational. Products are found in all the major nationwide DIY multiples plus most garden centres and other retail channels.
  • Electrolux - Sweden based multinational sells a complete range of powered gardening tools under the Flymo, McCulloch and Husqvarna brands.
  • Gardena - German based company that operates in almost all the gardening market sectors, from hand tools through to water management systems, and is a major brand in a wide number of countries on the continent.
  • Makita - Large Japanese industrial group.
  • Ryobi - Japan. More limited range than some others in this list but strong distribution amongst the major DIY multiples.
  • Stihl - German company that sells under the Stihl and Viking brands.
  • Other Gardening Power Tool Makers

  • Spear & Jackson / Draper / Wolf - All three of these separate companies are mainly involved in hand tools but have moved into the power tools segment in order to trade-off their strong brand recognition with UK gardeners and their established distribution networks.
  • Allen - Lawncare focus e.g. spreaders, sprayers, hedge cutters and scarifiers but also supply hedgecutters and trimmers etc.
  • Castel - Supply hedgecutters, trimmers and saws (distributed by Trenchex Power Products Limited).
  • ECHO - USA brand. Manufactures a comprehensive range but strongest in the UK market for petrol hedge cutters and hedge trimmers.
  • Einhell - German company that produces power tools for home and garden.
  • Fuji Robin Subaru - Petrol hedgecutters.
  • Garden Master - Strimmers and hedgecutters.
  • GTECH - Cordless trimmers by Grey Technology Limited.
  • Hayter - Better known for its lawn mowers but also supplies petrol hedge trimmers and cutters.
  • Honda - Trimmers, brushcutters and blowers.
  • Jonsered - Swedish manufacturer of outdoor powered tools.
  • Kaaz
  • Kawasaki - Petrol hedge cutters and hedge trimmers.
  • Lawnflite - Brushcutters, trimmers, vacuums, shredders, edgers, scarifiers and other powered goods produced by the engine manufacturer EP Barrus Ltd.
  • Solo - Saws, blowers and strimmers, distributed in UK by Claymore Grass Machinery.
  • "It's amazing what you can do with an E in A-level art, a twisted imagination and a chainsaw." - Damian Hirst.

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